How to Get Noticed at a Trade Show
Monday, January 7th, 2008The Winter Fancy Food Show is coming up January 13 to 15 in San Diego. More than a thousand exhibitors, including international participants from 40 countries will participate. With so many booths in competition, how can you get your products noticed by the media?
As a freelance food writer, I’ve covered a number of food trade shows for the Associated Press. So let me tell you how I cover a show, from a reporter’s point of view. It will give you ideas about how you can find ways to interface with the media. [more…]
