March Madness
Wednesday, March 21st, 2007Okay, it’s not about basketball.
February and March are the busiest months of the year for me as the run-up to St. Patrick’s Day, the ideal time to promote Irish butter and cheeses for my client, the Irish Dairy Board.
It’s hard to get the food media to mention brand names without a good reason. St. Patrick’s Day provides that reason. If you want to make a genuine Irish feast, you need genuine Irish dairy products. And how do you know which ones are Irish unless you know which brands to buy? While the promotional effort is timed to use St. Patrick’s Day as the news “hook,” truth is, once consumers aquire a taste for Kerrygold butter and cheeses, there’s no reason to wait until another St. Patrick’s Day to buy them again. [more…]
