Feeding the Beast
Monday, February 27th, 2006When I launched one of the first food Web sites in 1995 called recipe.com, it was a breakthrough effort that was covered by C/Net, Web Watch and other tech publications, as well as by the food and PR trade media. It was designed as a comprehensive site that would be updated weekly.
“How much time do you expect to spend writing the Web site?” I was asked by a reporter. “Oh, about a quarter of my workday,” I replied naively. Of course it was much more demanding than I had envisioned. Beleagured each week to keep the updates going, I began to call the process, “feeding the beast.” [more…]
