The Winter Fancy Food Show is coming up January 13 to 15 in San Diego. More than a thousand exhibitors, including international participants from 40 countries will participate. With so many booths in competition, how can you get your products noticed by the media?

As a freelance food writer, I’ve covered a number of food trade shows for the Associated Press. So let me tell you how I cover a show, from a reporter’s point of view. It will give you ideas about how you can find ways to interface with the media. [more…]

As Dana Jacobi tells it, timing is everything. Her first soy book, published in 1996, won culinary awards, but it didn’t really catch on until five years later, when the public was ready to embrace the benefits of soy. On the other hand, 12 Best Foods, her latest book, has been an instant success, due to the public buzz about antioxidants.

Keeping ahead of trends is a big part of what makes Dana a successful book author. She is a sought-after prognosticator who spoke at the Natural Products Show press briefing earlier this fall. Dana, a friend of many years, shared with me the information she presented. It represents her projections of food trends we can expect to see six to 12 months out. [more…]