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How to Get Noticed at a Trade Show

Monday, January 7th, 2008

The Winter Fancy Food Show is coming up January 13 to 15 in San Diego. More than a thousand exhibitors, including international participants from 40 countries will participate. With so many booths in competition, how can you get your products noticed by the media?

As a freelance food writer, I’ve covered a number of food trade shows for the Associated Press. So let me tell you how I cover a show, from a reporter’s point of view. It will give you ideas about how you can find ways to interface with the media. [more…]

The Passing of a Food Lover

Monday, February 5th, 2007

Sharon Tyler Herbst, passed away on January 26. Not everyone may know her name, but anyone who has a serious interest in food has a copy of her book, the Food Lover’s Companion, close at hand. It’s one of the references I recommend for any food newbie.

This compact paperback, a kind of dictionary-encyclopedia, is the source most of us go to when we want to ensure we have the right number of “cs” in focaccia or to find out what castor sugar is when translating an Irish recipe (superfine sugar). [more…]

That’s Using Your Noodle!

Friday, January 12th, 2007

This week’s issue of TIME magazine reported the death of Momofuku Ando, 96, in Osaka, Japan. And why should his death be of consequence to Americans?

Mr. Ando invented a food product in 1958 that has touched the lives of struggling college students the world over: he is the father of instant ramen noodles. As an encore, he invented Cup Noodles in 1971. Today, instant ramen is a multibillion-dollar industry; 85 million packages were sold in 2005, according to the TIME article. [more…]

Who Would’a Thunk It?

Monday, June 12th, 2006

Trends in food and beverage continue to accelerate, and what was a novelty soon becomes everyday. For example:

Bottled Water– It was the stuff you bought when you traveled to countries where the water wasn’t fit to drink. And what you bought in France because Coca-Cola was so expensive. According to the Beverage Marketing Corporation, a research and consulting firm, U.S. bottled water sales were at $9.2 billion in 2004 and grew about 10 percent in 2005, as reported by Forbes. Carbonated soft drink sales in 2005 were flat. The motivation to purchase appears to be for the health attributes especially from the enhanced water category, which promises more benefits than plain tap water.

Pedigreed Foods– We didn’t pay a lot of attention to where our food came from and how it was raised. Now we care. Niman Ranch made a success of branding butchered meat, long considered a commodity item. Some restaurants are growing their own animals and produce to ensure that what they serve meets their exacting specifications. With food safety and food quality big issues, provenance offers reassurance. [more…]

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