Since Monday, I’ve been at FMI 2010, the Food Marketing Institute Show in Las Vegas. As with every industry, the economy has impacted grocery shopping, but unlike most other retail segments, we can’t stop eating. We’re just spending less.

In seminars, speakers focused on private label, defined value (not just by price) and demonstrated the importance of making an emotional connection with the consumer. Retailers and manufacturers are recognizing the need to deliver information using technology to reach target audiences with information they want, when they want it and in the way the want it. This includes mobile platforms to deliver recipes, online couponing, and presence on Twitter and Facebook. [more…]

Some interesting stats culled from various news outlets, in no particular order. Food for thought.

• 32% - percentage of social network users who use the Internet to pursue their interest in food/cooking — Food Navigator, 7/17/09
• $57 million - value of savings shoppers could realize from coupons they printed in June from Coupons.com and the Coupons.com publisher network (130% increase over the year-ago period) — Progressive Grocer, 7/21/09
• 42.1% - supermarkets’ share of food retail dollars in 2008. Supercenters, warehouse clubs and limited assortment stores (such as Aldi and Trader Joe’s) continue to wrest share from supermarkets. — Mediapost, 7/7/09
• 56% - number of consumers eating dinner at home more often — Progressive Grocer, 5/14/09
• $81 billion - private label sales in the U.S. (up 10.2% over the past year) — Food Navigator, 6/22/09
• 52% - percentage of consumers who were “highly loyal” to consumer packaged goods brands in 2007 who became less loyal or shifted brand loyalty the following year — Supermarket News, 6/22/09
• 59 - number of shopping trips the average American household made to supermarkets in 2008 (13% fewer than in 2001) — Reuters, 6/29/09

INSIGHT: The retail food industry continues to evolve as the economy shocks consumers out of profligate habits. Bad news for some food marketers offers opportunity for others who have a compelling value message.

Remember when food brands targeted women 25 to 54? Remember when we said nobody’s cooking so we can forget promoting food with recipes? How times have changed.

Recently, I found a darling Father’s Day card crafted by my son David when he was six. It was entitled, “Why I Love Dad,” and through pages of drawings, he counted the ways. In addition to the typical, “he takes me to the park,” David also added that “he buys us food” and “he does the laundry.” I’m sure his teacher wondered what mom was doing while dad did these chores. Sharing household responsibilities was an anomaly in that time. Not today.

Stephanie Azzarone in MediaPost asks, “Are dads the new moms?” We have been seeing this trend in newspapers, magazines and on TV. Sometimes it’s because mom prefers being in the workforce and is good at it, and dad takes the supporting homemaker role by choice. With more men out of work than women, dad may have lost his job and mom has become the breadwinner. [more…]

I had lunch a couple of weeks ago in San Francisco at Perbacco with two friends, a New York magazine food editor and a prolific, award-winning cookbook author. When I joined the table, the place was humming — every chair filled, waiters bustling around. “There’s no recession, here,” I commented, looking around the room. To which they both replied that people of a certain income group are immune to recession and for them, life goes on.

Not so fast. Not long after that lunch, I saw a survey reported in the San Francisco Chronicle that found the rich are doing some belt tightening, too. The paper pointed out that Unity Marketing, a firm that monitors the luxury market, said its Luxury Consumption Index was at the lowest ever in January. The company’s survey found that 39 percent of the well-heeled would spend less on luxury goods in 2008 than before (16 percent would spend more). Whether or not that includes food purchases and restaurant dining is to be seen.

Meanwhile, all is not well in the restaurant world. Yesterday’s Wall Street Journal’s “Weekend Journal” led with a story on “Cutback Cuisine” — how restaurants. even the luxury ones, are managing food costs by menuing more pastas, reducing portion size, using lower-cost ingredients and getting rid of low-profit entrees. [more…]

When my mother was a young, she worked as a clerk in a grocery store. All the goods were stacked behind the counter and the customers handed her a shopping list. My mom gathered the items, rang up the sale, then had the groceries delivered.

We grew up in the age of supermarkets. Mom, armed with her weekly shopping list, was only too happy to push the grocery cart through the aisles and pick up what she wanted, instead of having to wait for someone to get it for her. And the supermarket offered tremendous variety, unheard of in the grocery stores of her youth.

Today, the supermarket is only one of the many places we purchase food. The options for the consumer are staggering, with more types of stores selling food every day creating a battle for market share and the need for each type of retailer to stay on top of their game. [more…]

People are usually surprised to find that I wasn’t born with a wooden spoon in my hand. That I was not interested in cooking — no I actually detested cooking — until I became food editor of Co-Ed, a now-defunct teenage magazine for students in home economics, published by Scholastic in New York City.

It just goes to show, anybody can become a foodie. [more…]