May 12th, 2010
Since Monday, I’ve been at FMI 2010, the Food Marketing Institute Show in Las Vegas. As with every industry, the economy has impacted grocery shopping, but unlike most other retail segments, we can’t stop eating. We’re just spending less.
In seminars, speakers focused on private label, defined value (not just by price) and demonstrated the importance of making an emotional connection with the consumer. Retailers and manufacturers are recognizing the need to deliver information using technology to reach target audiences with information they want, when they want it and in the way the want it. This includes mobile platforms to deliver recipes, online couponing, and presence on Twitter and Facebook. [more…]